25 February 2026

Where AI (truly) creates value

Written byNicolò Volpato

23 October 2025

How AI can amplify (without distorting) design discovery

Written byValentina MarzolaCaterina Amato

17 September 2025

Evolving at the pace of AI

Written byNicolò Volpato

5 August 2025

Smart experiences beyond the chatbot

Written byClaudio Guerra

18 July 2025

From fear to action plan: How an AI workshop really works

Written byFrancesco Paradiso

10 July 2025

Beyond the hype: A workshop to integrate Artificial Intelligence into Design

Written byFrancesco Paradiso

Case study

From field research to redefining the digital experience of one of the most iconic events in the furniture and design industry

11 June 2025

Lesson learned: integrating AI into user research without losing value

Written byClaudio Guerra

2 May 2025

The role of UX: point AI at problems worth solving

Written byNicolò Volpato

21 March 2025

Using AI to create experiences, not just features

Written byNicolò Volpato

14 February 2025

AI+Design for imagining and designing new experiences and services

Written byNicolò Volpato

Case study

From field research to redefining the digital experience of one of the most iconic events in the furniture and design industry